#1) Offer a wide assortment of greeting cards to maximize overall sales. Shoppers will quickly grow to expect they can locate just the right greeting card for every occasion while in your dollar store business. Don't disappoint them by being out of cards for birthdays, major holidays, weddings, anniversaries and all the other the most in-demand cards. As your shopper base expands, you should plan to, Greeting Cards Products, expand both the depth as well as the breadth of your card offering.
#2) Use custom greeting card displays. They should include both gondola display racks and spin racks. Be sure to match like events together to make searching for just the right card easier for your shoppers.#3) Start with a basic assortment. Greeting card departments are not a major investment to start. Yet the sales and profits are amazing. No matter how large the department, be sure you offer a small selection of cards in every major category.#4) Build and then maintain the quantity required to support growing dollar store sale levels.
Sales will build as more and more shoppers realize you have a full assortment available to cover almost every need.#5) Shop for brand name cards. There will be a few new, brand name cards you can afford. However there is also a marketplace where you can purchase shelf pulls and overstock greeting cards at deep discounts. Adding these brand name cards will help build dollar store sale levels for all your greeting cards.#6) Invest the labor to maintain and manage this important department at all times.
Find out how you can open your own dollar store business.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.